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The platform is rolling out a new feature that allows them to cut down on the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the platform disclosed that it currently hosts more than 1 billion content made with AI.

Trial and Implementation

The update is being tested over the following weeks before a widespread rollout. This advancement coincides with a surge in content created by AI, fueled by emerging video-generation tools.

The Broader AI Trend

It has been noted that approximately one in 10 of the most rapidly expanding content creators on a popular video site primarily display AI-generated videos. A significant portion of this output is classified as “AI slop”, a term for inferior, mass-produced content that is often illogical or dreamlike.

Based on user feedback that many people like content produced via AI tools, ranging from AI artwork to informative clips, and we want to offer the community the ability to see more or less of that, based on their own choices,” stated a platform representative.

AI on the Platform

TikTok shared that there are now 1.3bn videos on its app labeled as artificially created. In total, more than 100 million pieces of content are added to the app each day, making AI content a relatively small percentage of its complete catalog.

Customizing Your Feed

Viewers will be in a position to limit or boost the level of artificial media they see by using the “manage topic” option in the application and choosing the AI content topic. Additional categories that are already be controlled under the tool cover current affairs, fashion, aesthetics, and choreography.

Content Labeling and Policies

The platform’s guidelines require creators to identify convincing artificially created content, and it forbids dangerous deepfakes of public figures or emergencies. Any authentic-looking AI video that is unmarked can be removed under its community policies.

Furthermore, the service will now attach an “AI-made” tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This measure is intended to help prevent users from seeking to bypass the labeling process.

Educational Initiatives

The company is furthermore introducing a $2 million educational fund for specialists and groups to produce educational content about ethical AI use. This project will assist non-profit groups focused on educating programming and robotics.

Moderation Strategy

The platform has defended its moderation strategy, during controversy over intentions to make redundant a large number of content moderators in the UK. The company is set to reduce hundreds of positions in its trust and safety division in London, with worker representatives and digital protection specialists expressing worry that staff are being displaced by automated systems.

A senior executive clarified that human moderation would still have a role, but automated tools can shield workers by filtering out the most graphic content prior to it has to be seen by staff. The company reported a 76% decrease in shocking and graphic content seen by content reviewers over the last 12 months due to the use of its automated systems.

“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have staff as part of that process, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us operate efficiently.”